Set a calm tone
Warm colours, real-life photography and plain language make a difficult decision feel a little lighter from the first screen.
Hearthside Care.
A senior care website written for worried sons and daughters.
Senior care websiteHealth & wellnessConcept build — design & development
Open the live demo Opens in a new tab. The business, people and figures on the demo are fictional.
THE BRIEF
The business problem.
The people researching senior care are usually adult children under stress. The brief: a website for a family-owned in-home and memory care provider in Portland that feels warm, explains six services and their plans, and makes a first visit easy to book.
THE APPROACH
What I built.
Soft lilac, warm photography, a hand-drawn underline beneath ‘coming home’ and generous spacing set a calm tone. Call, email and visit options sit in one card directly under the hero.
For families who don’t know where to begin, a four-question care finder suggests a service and plan without asking for an email. Services, the day club, the care team, plans with a cost estimate and a journal of practical advice follow.
- Responsive multi-page website
- Six service pages
- Four-question care finder
- Plans, pricing and cost estimate
- Team and about pages
- Journal with care advice
A concept build, not a commissioned client project. The design and code are real and the site is live; the business, people, reviews, prices and figures on the demo are fictional.
INDUSTRY
Home care & senior care
Senior care website
CUSTOMER JOURNEY
An adult child researching care → care finder → service and plan → pricing and team → visit or call back.
AUTOMATION OPPORTUNITY
Care finder results could become a structured intake for the care coordinator, with call-back scheduling and an email summarising the suggested plan.
Help families start
The care finder asks who the care is for and what they need, then suggests a service and plan — no sign-up required.
Explain each service
In-home care, special needs care, memory care, social activities, exercise and nutrition each have their own page.
Make the visit easy
‘Book a visit’ stays in the header, contact options are always close, and the journal answers common questions before families call.
A working demo, live online.
A senior care website, live as a working demo, that guides anxious families from their first question to booking a visit.
16 pagesCare finder quiz6 service pages
HOME CARE & SENIOR CARE · YOUR PROJECTNeed something like this
Need something like this
for your business?
I can design and build a senior care website like Hearthside Care around your real business — or modernise the website you already have. Send me your current site and what you’d like to improve.
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