Make it memorable
A mosaic of shapes and portraits gives kinly a recognisable look and turns the key numbers into part of the composition.
kinly.
A hiring platform that feels human from the first screen.
Talent marketplacePlatforms & startupsConcept build — design & development
Open the live demo Opens in a new tab. The business, people and figures on the demo are fictional.
THE BRIEF
The business problem.
The brief: a marketplace connecting companies with vetted freelance professionals. The site has to explain a three-step hiring process, show the depth of the talent pool and get businesses to submit a brief — without looking like every other recruitment platform.
THE APPROACH
What I built.
I built the identity around a geometric mosaic of yellow, lilac and black shapes interlocked with portraits, plus a hand-drawn line that brings warmth to the clean typography. Headline numbers sit inside the mosaic instead of a separate stats bar.
The rest of the site follows the hiring journey: talent categories, how it works, featured professionals with rates and availability, a testimonial and a simple sign-up that separates hiring talent from finding work.
- Brand concept and visual system
- Marketing homepage
- Talent directory and profile pages
- How it works and pricing pages
- Sign-up and log-in screens
- Responsive layouts
A concept build, not a commissioned client project. The design and code are real and the site is live; the business, people, reviews, prices and figures on the demo are fictional.
INDUSTRY
Recruitment & talent
Talent marketplace
CUSTOMER JOURNEY
A hiring need → talent categories → how it works → featured profiles → brief and sign-up.
AUTOMATION OPPORTUNITY
An AI-assisted brief builder could turn a short description into a structured role brief and shortlist matching profiles for review.
Show the talent pool
Six disciplines — design, engineering, marketing, product, data and writing — each with its specialisms, lead into the talent directory.
Explain the process
Three steps from brief to shortlist to hire, with what happens at each stage and how long it takes.
Start the relationship
Featured profiles with ratings, hourly rates and availability lead to a one-minute sign-up with no card required.
A working demo, live online.
A distinctive marketplace concept, live as a working demo, with the full journey from first impression to profiles and account creation.
10 pagesTalent profilesSign-up flow
RECRUITMENT & TALENT · YOUR PROJECTNeed something like this
Need something like this
for your business?
I can design and build a talent marketplace like kinly around your real business — or modernise the website you already have. Send me your current site and what you’d like to improve.
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