Lead with trust
Reviews, the 24/7 storm line and a ‘never subcontractors’ promise appear early, so the first screens answer the question every homeowner has: can I rely on these people?
Redcrest Roofing.
A roofing website that turns a big decision into a simple one.
Roofing company websiteHome servicesConcept build — design & development
Open the live demo Opens in a new tab. The business, people and figures on the demo are fictional.
THE BRIEF
The business problem.
A new roof is an expensive, once-in-a-decade purchase. The brief: a website for a Tennessee roofing company that builds trust quickly, explains six services and helps homeowners compare materials before they ever request a quote.
THE APPROACH
What I built.
I designed a bold, high-contrast homepage: condensed headlines, a red tile roof against a blue sky and one red call to action used consistently on every page. The page moves from reassurance — reviews, a 24/7 storm line, in-house crews — to services, before-and-after projects and a four-step process.
The most useful part is the roof finder. Homeowners filter eight materials by style, budget and lifespan, enter their roof size to see a price range for their own home, then compare up to three materials side by side.
- Responsive multi-page website
- Six service detail pages
- Roof material finder and comparison
- Before-and-after project gallery
- Service area map and quote request
- Blog and about pages
A concept build, not a commissioned client project. The design and code are real and the site is live; the business, people, reviews, prices and figures on the demo are fictional.
INDUSTRY
Roofing
Roofing company website
CUSTOMER JOURNEY
An ageing roof or storm damage → reviews and credentials → service page → roof finder price range → free quote request.
AUTOMATION OPPORTUNITY
Quote requests could flow into a CRM with an instant SMS confirmation, automatic inspection scheduling and an AI-drafted estimate for the team to review.
Explain every service
Installation, replacement, gutters, chimney and flashing, emergency repairs and skylights each get a dedicated page with what’s included and a clear route to a quote.
Make materials comparable
The roof finder filters by style, budget and minimum lifespan, sorts by value per year and estimates a price for the visitor’s roof size — then lines up to three materials side by side.
Show the work
Before-and-after sliders, a service area map with crews by city and a four-step process from inspection to aftercare make the result tangible.
A working demo, live online.
A complete roofing website, live as a working demo: from the first impression to a material comparison and a quote request, in one bold visual language across every page.
14 pagesInteractive roof finderBefore-and-after sliders
ROOFING · YOUR PROJECTNeed something like this
Need something like this
for your business?
I can design and build a roofing company website like Redcrest Roofing around your real business — or modernise the website you already have. Send me your current site and what you’d like to improve.
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