Balance authority and warmth
Dark tones and a classic serif convey experience; bronze accents, plain language and handwriting keep the firm human.
Whitmore Legal.
A law firm website that sounds like people who return your calls.
Law firm websiteProfessional servicesConcept build — design & development
Open the live demo Opens in a new tab. The business, people and figures on the demo are fictional.
THE BRIEF
The business problem.
Law firm websites tend to be cold and generic. The brief: a site for a Chicago firm serving businesses and families across six practice areas that projects authority while making a first consultation feel approachable.
THE APPROACH
What I built.
A dark, classic hero with the team photographed in a library sets the tone, softened by a warm bronze accent, an elegant serif and a handwritten ‘Clarity, Counsel, Courage’. A slim announcement bar offers a free consultation from the first second.
The structure is deliberately complete: practice area pages, the team, case results with outcomes, testimonials, legal insights and a contact page — everything a careful client checks before calling a lawyer.
- Responsive multi-page website
- Six practice area pages
- Team and about pages
- Case results with detail pages
- Legal insights articles
- Consultation booking and contact
A concept build, not a commissioned client project. The design and code are real and the site is live; the business, people, reviews, prices and figures on the demo are fictional.
INDUSTRY
Law firms
Law firm website
CUSTOMER JOURNEY
A legal problem → practice area page → team and case results → insights → confidential consultation request.
AUTOMATION OPPORTUNITY
A guided intake could collect matter type, urgency and conflict-check details before the first call and route each enquiry to the right practice group.
Organise by practice
Corporate, dispute resolution, family, real estate, criminal defence and intellectual property each get a page of their own.
Show results responsibly
Case results present each matter’s challenge and outcome, alongside the attorney advertising disclaimer a law firm website needs.
Make the first call easy
The consultation offer appears in the announcement bar, the header and the closing section, next to clear office hours and contact details.
A working demo, live online.
A complete law firm website, live as a working demo, that pairs a trustworthy, classic look with a structure built around client questions.
20+ pages6 practice area pagesCase results & insights
LAW FIRMS · YOUR PROJECTNeed something like this
Need something like this
for your business?
I can design and build a law firm website like Whitmore Legal around your real business — or modernise the website you already have. Send me your current site and what you’d like to improve.
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