Set the attitude
A split headline, model photography and a lavender stage give the homepage the feel of a campaign, while the cart and navigation stay where shoppers expect them.
ORBYT.
A streetwear store with the energy of a drop and the clarity of a shop.
Streetwear online storeE-commerceConcept build — design & development
Open the live demo Opens in a new tab. The business, people and figures on the demo are fictional.
THE BRIEF
The business problem.
The brief: an independent Lisbon streetwear label selling hand-printed, organic heavyweight pieces. The store needs the attitude of a fashion brand, but browsing, choosing a size and adding to the cart must stay effortless.
THE APPROACH
What I built.
The visual identity is built on lavender, ink and white: oversized type split around a hero model, rounded cards and a running ticker of shipping and sustainability promises. A featured-look card puts a product and its price right inside the hero.
Below it, the store follows a familiar shopping rhythm — fresh drops, collections, the brand’s mission and a newsletter for early access — and every product has its own page with colour, size, fabric details and ‘complete the look’ suggestions.
- Brand-led storefront design
- Shop, collection and product pages
- Size and colour selection with cart
- Collections and mission storytelling
- Newsletter sign-up for drops
- Responsive layouts
A concept build, not a commissioned client project. The design and code are real and the site is live; the business, people, reviews, prices and figures on the demo are fictional.
INDUSTRY
E-commerce & fashion
Streetwear online store
CUSTOMER JOURNEY
Campaign-style homepage → fresh drops → product page with size and colour → cart → newsletter for the next drop.
AUTOMATION OPPORTUNITY
Drop announcements, back-in-stock alerts and size recommendations could run automatically from the store’s product data.
Make products easy to choose
Product pages show price, instalments, colour, sizes from XS to XXL, a fit note and fabric details before the add-to-cart button.
Tell the story
Three collections and a mission section explain small-batch, organic production without slowing down the shopping journey.
Bring people back
Limited-edition labels, a ticker of promises and an early-access newsletter turn new drops into a reason to return.
A working demo, live online.
A streetwear storefront, live as a working demo: brand storytelling and a complete browse-to-cart flow in one consistent visual system.
9 pagesSize & colour selectionCart flow
E-COMMERCE & FASHION · YOUR PROJECTNeed something like this
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I can design and build a streetwear online store like ORBYT around your real business — or modernise the website you already have. Send me your current site and what you’d like to improve.
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