Create the atmosphere
A refined serif, warm light and generous space give the store the feel of a boutique in Grasse.
Veloura.
A fragrance store that helps people choose a scent they can’t smell online.
Perfume online storeE-commerceConcept build — design & development
Open the live demo Opens in a new tab. The business, people and figures on the demo are fictional.
THE BRIEF
The business problem.
The brief: a small-batch perfume house from Grasse. The difficulty of selling fragrance online is obvious — visitors can’t smell anything — so the store has to describe scents clearly and guide people to the right one.
THE APPROACH
What I built.
The design is warm and editorial: a high-contrast serif, cream backgrounds, sunlit product photography and a running ribbon of notes like bergamot, oud and vetiver. It feels like a boutique, but products and prices are always one step away.
To solve the ‘can’t smell it’ problem, the store organises the collection by scent family and adds a three-question scent quiz, a glossary of notes and practical advice on making a fragrance last.
- Boutique storefront design
- Shop, collection and product pages
- Scent families and collections
- Three-question scent quiz
- Note glossary and fragrance guide
- Cart
A concept build, not a commissioned client project. The design and code are real and the site is live; the business, people, reviews, prices and figures on the demo are fictional.
INDUSTRY
E-commerce & beauty
Perfume online store
CUSTOMER JOURNEY
Browsing fragrance → scent families → three-question quiz → product notes → cart.
AUTOMATION OPPORTUNITY
Quiz answers could drive personalised recommendations, sample offers and follow-up emails based on the chosen scent family.
Describe the invisible
Every perfume is described by its key notes, and the collection is grouped into four families — woody, floral, fresh and amber — in plain language.
Guide the choice
A three-question quiz suggests a scent family from a mood and a setting; the guide adds a glossary of notes and tips on application.
Keep shopping simple
Bestsellers with ratings and prices, men’s, women’s and unisex collections, product pages and a cart.
A working demo, live online.
A luxury perfume store, live as a working demo, that turns an online limitation into a guided, enjoyable way to choose.
14 pagesScent quizCart
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I can design and build a perfume online store like Veloura around your real business — or modernise the website you already have. Send me your current site and what you’d like to improve.
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